HyuTuja is a specialized investment advisory firm guiding global investors in S. Korea's dynamic real estate market. We offer tailored solutions, combining deep local expertise with a global perspective to capitalize on opportunities.

HyuTuja serves as an outsourced S. Korea deal team for foreign investors, sourcing and managing opportunities aligned with their preferences. We collaborate with local Korean partners, bridging their on-the-ground strengths with global investor standards.

South Korea is a large, developed Asia-Pacific economy with a deep institutional real estate market and an active domestic capital base. The market is supported by a broad range of institutional participants and established legal and regulatory frameworks, creating meaningful transaction liquidity for institutional-quality assets and a well-developed ecosystem for real estate equity, credit and development investments.

Despite the depth of domestic capital, Korean investors can face constraints arising from regulatory limits, legacy portfolios, balance-sheet pressure, investment mandate restrictions and sector-specific allocation preferences. Domestic institutions also tend to place significant emphasis on current income and cash-on-cash returns. These constraints can reduce competition in selected situations even where the underlying asset fundamentals remain sound, creating opportunities to acquire assets or provide financing at attractive risk-adjusted pricing.

Real estate is inherently local, but the Korean market is particularly relationship-driven. Attractive transactions are often originated through direct discussions, long-standing ownership relationships and local financial networks before they are broadly marketed. Access to owners, developers, private equity sponsors, lenders, brokers and other market participants can therefore materially affect both the quality of opportunities seen and the ability to engage early enough to shape transaction terms.

This is particularly relevant for off-market or structurally-constrained situations, including share-deal-only exits, proprietary development sites and bilaterally-negotiated credit participations, where execution often depends on understanding the seller's objectives, the local ownership structure and the practical requirements of multiple Korean counterparties.

Local relationships remain important after sourcing. Transaction execution may require coordination among sellers, lenders, trustees, fund service providers, tenants, operators, contractors, property managers and professional advisers. During the holding period, effective asset management can depend on tenant negotiations, refinancing relationships, capital expenditure execution and continuous engagement with local operating counterparties. At exit, access to Korea's domestic buyer and financing universe can also influence pricing, timing and certainty of execution.

Accordingly, HyuTuja views local access as a full-cycle investment capability - from origination through underwriting, execution, asset management and realization - rather than simply a sourcing advantage.

HyuTuja is designed to serve as an international investor's dedicated Seoul-based investment platform, combining local market access with the underwriting discipline, governance and reporting standards expected by global institutions. Its role is to translate the Investor's objectives into actionable investment criteria, identify and evaluate opportunities, coordinate local execution and maintain oversight through exit.

Hyu Noh has nearly 20 years of experience across global private markets, institutional capital formation and real estate. During his 13 years at Goldman Sachs, he established and developed the firm's private markets business for Korean institutional investors, growing it from inception to approximately USD 3.0 billion of annual capital raising and distribution volume by 2019. He subsequently served as KKR's Asia lead for specialist real estate capital formation, raising approximately USD 2.1 billion across real estate funds and co-investments from institutional investors across Asia.

In 2022, Hyu founded HyuTrust, which has since helped raise over USD 1.4 billion from 17 Korean institutional investors across five global real estate commingled funds. Building on his experience and institutional network across both global and Korean real estate markets, he founded HyuTuja in 2025 to develop a Korea-focused institutional real estate investment management platform for international capital.

HyuTrust and HyuTuja operate as complementary platforms with significant strategic synergies. At many Korean institutional investors, domestic and overseas real estate investments are managed within the same broader real estate or alternative investment organization, resulting in substantial overlap in institutional relationships, market intelligence and decision-making networks. HyuTrust's long-standing relationships with Korean LPs and global real estate managers therefore complement HyuTuja's local sourcing and investment management capabilities. In turn, HyuTuja's direct involvement in Korean investments further strengthens the market knowledge, relationships and transaction insights relevant to both platforms.

Hyu holds a BSc in Electrical Engineering from Seoul National University. He also serves as a Trustee of Rumsey Hall School in the United States and chairs the Board's Investment Committee.

June S. Kim brings extensive institutional real estate investment experience, most notably from the National Pension Service (NPS) and Samsung Life Insurance, two of Korea's largest institutional investors.

At NPS, the world's third-largest pension fund and Korea's largest institutional investor, June served as a Portfolio Manager within the Real Estate Investment Division, managing over USD 3 billion of real estate investments across Asia, including a c. USD 700 million Asia-focused SMA. His experience also included board-level governance of Korean REITs and direct real estate transactions.

Prior to NPS, June was an Investment Manager at Samsung Life Insurance, Korea's largest life insurer, where he led over USD 650 million of commitments to global real estate commingled funds, including the firm's first Asia value-add real estate investment.

Earlier in his career, he held roles at Mastern Investment Management and CBRE, and began his career at Bloomberg LP in London.